Goods-Dominant Logic vs. Service-Dominant Logic - easily explained

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Prof. Stephen Vargo: Service-dominant logic: Basics, Developments and State-of-the-art @UBT

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What is Service Dominant Logic (SDL) ?

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Service-Dominant Logic - Ecosystems and Institutions - using the example of Tesla

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What is Service Dominant Logic?

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Service-Dominant Logic vs. Customer-Dominant Logic – What´s the difference?

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Let's talk about Madison Keys..

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Service-Dominant Logic explained using the example of a lawn robot

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How Service-Dominant Logic will make business models sustainable

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Service Dominant Logic

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Robert F. Lusch Discusses the Past, Present, and Future of Service Dominant Logic

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Rethinking Value Creation: A Deep Dive into Service-Dominant Logic

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Service-Dominant Logic: evoluzione e prospettive future | Stephen Vargo

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Transitioning from a goods-dominant to a service-dominant logic

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Panel Discussion (Symposium Service-Dominant Logic at University of Bayreuth)

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SGMF15 – Prof Gordon Hewitt on Dominant Logic

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Prof. Dr. Eymann: Concluding Remarks (Symposium Service-Dominant Logic at University of Bayreuth)

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